Our brand has a predominant French flair. Thus, the story and the theme for the designs we created were inspired by sophistication, mannerisms and the revolution in society of the late Baroque era in France known as Rococo.
Namely in France, the sphere of influence for fashion shifted from Versailles to Paris, where the educated bourgeoisie class gained influence and power in salons and cafés. The new fashions introduced, therefore, had a greater impact on society as a whole, affecting not just the aristocrats.
The artists opted for a more jocular, florid and graceful approach to Baroque art and architecture. Rococo was ornate and made a strong usage of creamy, pastel-like colors, asymmetrical designs, curves and gold. Rococo opted for more playful and often witty artistic themes.
In women’s clothing, Rococo brought elegance, refinement, decoration, but also capriciousness and extravagance.
Our designers have created special garments for the Savoir Vivre collection, each suited for a variety of personal tastes and uses. You may view the designers and garments they have created.