Designer: Ivana Knez
Ivana Knez graduated from the Academy of Fine Arts in Belgrade, Serbia. She is one of the leading names as a theatre costume designer in South East Europe.
In her early career she was involved in acting and took various classes from professors and actors, and this defined her future profession by melding two of her greatest passions and talent – fashion and theater. Throughout her career, she has created theatre costumes and collaborates with numerous prime plays in Europe while taking part in the international theatre scene and festivals. She has been given the honorable title ‘The Style Maker’, as the official Theatre Costume Designer.
In 2009, she founded ‘Drama’ as a brand and a themed label, where she effectively merged the magic of the theater boards into the fashion scene. Creating unique pieces, each one with a specific story, the collection encompasses jewelry items, female apparel and accessories.
Ivana Knez for Savoir Vivre
“Working on a concept for a high- quality, high-class female domestic staff garment was an extraordinary challenge. Combining Haute with practical is a challenge for every designer. With several sketches and a couple of solutions to fit the brief and the ultimate purpose, the final realized product is a modern interpretation of a late baroque court servant dress, combined with the sophisticated lines of a basic baroque women’s wear. Soft colors with strict lines and a volume planed to practicality is the guide line for Moda Maison by Ivana Knez.”