Designer: Amal Murad
Amal Murad is a fashion abaya designer and fashion advisor from Dubai, UAE. She comes from an artistic family and started her career in her early teenage years. Ever since, she has been creating sizzling, timeless pieces sold at premium outlets, such as Saks Fifth Avenue.
She has attended the ‘class premiere’ – a high-end fashion seminar in Paris and her first début of full collection fall/winter fashion abaya’s named REDAA was launched in 2005. The forthcoming years she travels and attends fashion shows in the region. She was one of the first designers to present abaya collections for an official international fashion event during Rome Fashion Week.
She has won numerous awards and accolades and is an honored member of numerous recognized fashion institutions and associations both locally and globally.
Brands: REDAA and Amal Murad
REDAA Fashion abayas by Amal Murad are the world’s leading brand of abaya’s. REDAA became a symbol of classicalism and sophistication, with uncompromised traditional elements embedded in each garment. REDAA is the official abaya wear for the Red Carpet, Middle East Film Festival. Nowadays, REDAA is known for timeless pieces and is preferred wear among many public profiles, including her latest ‘privee collection’ that has reached the most refined Arab clientele worldwide.
Amal Murad for Savoir Vivre
“It was my honor and I was delighted to create for the Savoir Vivre collection. I love to create luxury, this time combined with conformability and practicality. I was thrilled with the concept since it is old but a new romantic theory of grooming the domestic staff to create a line of designer’s apparel. The abayas I created are another timeless pieces and something that can be used on a variety of occasions, which is suitable with different styles and colors of clothing underneath. The design is pretty, yet stylish, and affordable under the label of Socialite by Amal Murad.”